by Matthew Gerchow, Sr.
The real estate investing world has changed so much in the past five years. Rather than driving neighborhoods and attending hotel seminars, new investors and seasoned vets find themselves on the internet socializing and looking for deals.
After the initial internet businesses of the early 2000’s, people have been reluctant to say the least with regard to investing time and money into any internet strategy. Free email like Gmail and Online fax services like eFax and ringcentral are two of the only business models to survive in into the new generation.
The new technologies have put the power back into the hands of the individual. Although big companies have booming voices backed by millions of dollars in advertising, people tend to believe the individual that reviews a product or service over the huge advertising campaign. And with large corporate entities defrauding the public on the stock exchange, who can blame them?
So what exactly is Web 2.0?
For most people, Web 2.0 is a vast unknown with many questions and few answers. Let’s see if we can clear some of this up for you. In general it is a broad concept that covers the new user content driven websites we see like Twitter, Facebook and Myspace.
Users communicating directly with other users enables a rapid distribution of content never seen before. When a major news event happens in this generation, CNN watches Twitter for second by second eye witness reports and YouTube for cell phone videos that have been uploaded in the past few minutes. There is no longer a need to put a news crew on a supersonic jet to get the first scoop. Better yet, a few clicks of the mouse and you have CNN’s live reports coming into your website. This allows you to build followers verses strictly the big news or information sites. Your take becomes your business model.
There are umpteen facets of the Internet covered by Web 2.0. A few of the more popular items are investors writing blogs, you commenting on other blogs and setting up profiles on MySpace, Facebook and Twitter. Other varieties of Web 2.0 strategies include link sharing like Digg and Reddit where you can submit links to your internet sites and vote on other people links. Even photo sharing sites like Flikr, Photobucket and iPhoto fall under the Web 2.0 domain.
So what does this have to do with Real Estate Investing? Well, one obvious tactic is the sheer number of people you can now get your message across to. Whether you are buying or selling properties, marketing a product or just establishing yourself as an authority, the various Web 2.0 strategies will help create exposure for you and your business. I think you will be surprised at just how many people identify with you and start to follow your flow of information.
You want to establish yourself as an authority or expert in your particular niche of the investing world. The more exposure you can get for yourself and your business, the more opportunities will flow your direction. Web 2.0 levels the playing field so you now once again have a chance to be the first in the mind of your potential sellers. The trick is you have to figure out where they are and what they are doing online. Then put your marketing information dead in their tracks. By building a reputation ahead of time people can Google your trust factor before they trust you with their most valued possession.
So how much does all of this cost? That’s the greatest part, almost all of it is free. While this might not be so good for the companies providing all these free services, it is definitely great for you and your expanding business. Now people like yourself can express their opinions where they might have never been heard before. You will have to invest a little bit of time but anything worth while usually takes a bit of that. A few hours per week or a few minutes a day, either way it is still not a great deal of time.
Once you have been at it a while you will become better and better at creating new content in less time. Keep in mind, once you produce the content you keep getting returns on the information long into the future. But also keep in mind that you need to watch what you put out there as it will probably be around for years to come as well.
Since the market crash investors have been searching for various ways to approach the market. Even though the strategies may not be completely cut and dry, Web 2.0 and online social networking are the clear winners for the new direction during this changing market.
About the Author:
As we all know
Real Estate Investing can be a crazy business. You have to connect with the very best to get the best deals. Before they start charging, start a free lifetime membership with
real-estate-investing.com and start a blog, read some articles and meet a few investors in your area.
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